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Good to Great: Why Some Companies Make the Leap... and Others Don』t
Good to Great: Why Some Companies Make the Leap... and Others Don』t 從A到A+
  • 作者:Collins, James C.
  • 出版社:Harpercollins
  • 出版日期:2001/10/01
  • 語言:英文
  • 定價:1050
  • 優惠價:79830
  • 優惠期限:2013年12月05日止

     

    博客來-Good to Great: Why Some Companies Make the Leap... and Others Don』t博客來訂書網址:http://www.books.com.tw/exep/assp.php/87926/products/F010002649

     

    The Challenge

      Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

      But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

    The Study

      For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

    The Standards

      Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world掇 greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

    The Comparisons

      The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

      Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness why some companies make the leap and others don't.

     


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